LoveSac, baby LoveSac
It’s much easier to discuss the intricacies involved in working in a restaurant. I have talked about my training, my work and my ethical dilemmas, but just a few weeks into my work as a Denny’s server, I haven’t even begun to touch on the true nature of the people I work with.
But there is an entirely different work life I haven’t even started writing about. I’m talking about LoveSac.
For fifteen plus hours a week I fluff, stock and chill in gigantic furniture “sacs.” I make sexual jokes about our products, really pushing me to be the most creative hog salesman I can be.
Some of the sleazy one-liners I learned from my boss, like when a young couple comes in and looks too comfortable in one of the floor model sacs. I shout, “No making out.” But even my maturity level has dropped to that of a tenth grader.
Yesterday, for example, my parting words to the frat boy I sold a $450 Supersac were, “Dude, you are guaranteed to get laid in this.” This afternoon, when I was asked why of the holiday promotion pack comes with two furry balls, I told them, “To go with your sac, duh.”
I find it funny that words like “dude,” “sick,” and “rad” fall into the companies preferred nomenclature, but wonder a little about things outside of the skater slang. It is very clear that sex sells—I am not ever going to deny that—but is LoveSac taking it too far?
CEO and founder, Shawn Nelson, a Mormon boy and winner of the 2005 reality television show Rebel Billionaire, strays as far from the stereotypical conservative associations of his faith and is in every way a part of the LoveSac brand.
“We are really serious about how people waste their time,” Nelson said in an interview with the Deseret Morning News in 2006 shortly after LoveSac filed for bankruptcy. The ups and down have apparently drowned some people in its irresponsible wake while others have remained faithful to the “funky lifestyle brand.”
Either way, the company is know for doing reckless things, like franchising too quickly forcing a chapter 11 reorganization as well as stupid publicity stunts. Even their viral videos pare their maturity level to that of a high school freshman.
I believe LoveSac is a superior product and I am completely inspired to do my best at selling as much of it as I can—in the last two days I have sold more than $2,700 worth of furniture—but I am not quite sure if LoveSac is the spiky haired seventh grader who cracks fart jokes to fit in with the cool crowd or if their coolness is here to stay—perhaps fittingly, Shawny D, as he seems to prefer, wears his hair as if it still were 1999.

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February 8th, 2010 at 8:57 am
Wow. I actually want a lovesac now!
February 16th, 2010 at 8:03 am
For some reason I now have the the B-52’s song, Love Shack, in my head.